The technical and structural work that makes a website discoverable: crawlable pages, accurate metadata, a sensible hierarchy and measurement you can read. What we can control, we do properly — and we are direct about what nobody can promise.
Businesses whose site exists but does not appear in relevant searches
Sites rebuilt or migrated and now behaving unpredictably in search
Businesses with no analytics or Search Console set up
Owners who want to understand their numbers rather than receive a colour-coded report
Each part below is delivered as standard within the agreed scope — none of it is a premium upgrade.
The foundations that decide whether anything else counts: indexability, canonical URLs, redirect handling, duplicate-content resolution, structured data and correct HTTP status codes.
Each page given one clear subject: a unique title, a description written for a human, one H1, headings in a logical order, descriptive image alt text and internal links that connect related pages.
A hierarchy where every important page is reachable in a small number of clicks, related pages link to each other, and the URL structure reflects how the site is actually organised.
Unique titles and meta descriptions across the site, plus Open Graph and Twitter card data so a shared link previews properly instead of showing a bare URL.
A valid XML sitemap listing only canonical, indexable pages, a robots.txt that does not accidentally block search or AI crawlers, and a check that private, admin and duplicate pages stay excluded.
Image compression and modern formats, reduced and deferred scripts, sensible caching and reserved layout space. Speed is measured on a mobile connection, because that is what most visitors actually have.
Property verified, sitemap submitted, coverage and enhancement reports reviewed, and the errors that are actually blocking indexing explained in plain language.
Which pages are missing, which existing pages compete with each other for the same subject, and what a page needs to answer to be genuinely useful for the search it targets.
Guidance on a consistent business name, address and phone number across listings, on setting up and completing a Google Business Profile, and on location-relevant pages where you genuinely serve that location.
Analytics installed and configured to record the events that matter — enquiries, calls, WhatsApp clicks — with a plain-language report of what changed and what we did, not a wall of unexplained charts.
Search engines do not sell positions. Anyone who tells you otherwise is selling you something else.
Four stages, each with a clear output, so you always know what is happening and what comes next.
A full technical and on-page review of the current site, with findings ordered by impact rather than by ease.
Indexing faults, structure, metadata and speed — the work that has to be right before content work pays off.
Search Console and analytics configured so that what happens next is observable rather than assumed.
Ongoing on-page and content work guided by what the data shows, reviewed with you at an agreed interval.
Tooling is chosen per project rather than by habit. If something simpler will do the job and leave you easier to support later, that is what gets used.
No, and neither can anyone else. Search engines do not sell or promise positions. What we can do is remove the technical reasons a site is not competing, and be straight with you about which searches are realistically winnable.
More answers on the full FAQ page.
Tell us what you need and you will get a straight answer on scope, approach and cost — with no obligation.
