Websites and online stores for jewellery businesses, built around how jewellery is actually shown, chosen and bought — from a photography-led catalogue that sends enquiries to WhatsApp, to a full storefront with categories, payments and an admin area you run yourself.
Jewellery retailers who sell through Instagram, WhatsApp or a showroom and need a proper website
Jewellery manufacturers and wholesalers who need a catalogue buyers can browse without a phone call
Independent jewellery brands that want a storefront that looks like the brand, not like a template
Catalogue-led sellers who take enquiries and orders on WhatsApp rather than card checkout
Businesses with several ranges — bridal, everyday, gifting — that need clear navigation
Jewellers whose current website is slow, dated or hard to update
Each part below is delivered as standard within the agreed scope — none of it is a premium upgrade.
Jewellery is bought with the eyes. Catalogue pages are built around your photography — large, fast-loading images, consistent framing and a layout that keeps the piece, not the interface, at the centre.
A catalogue structure that holds up as the range grows: categories such as rings, necklaces, earrings and bangles, collections by occasion or material, and filtering so visitors find a piece without scrolling an endless grid.
Each piece gets a page that answers what a buyer asks before they enquire — what it is made of, how it looks from every angle, which sizes or variants exist and how to ask about it.
Many jewellery sales start with a conversation. Product pages can hand off to WhatsApp with the piece already named in the message, so the enquiry arrives with context instead of "is this available?".
Where you want customers to buy online, the storefront can include cart, checkout and payment through a gateway account registered to your business, with orders arriving in an admin area. Pricing in more than one currency can be built in for buyers outside India.
Add pieces, change prices, mark items sold out and organise collections yourself, without calling a developer for routine changes.
Most jewellery browsing happens on a phone. Galleries, filters and enquiry buttons are designed and tested on small screens first.
Some jewellery businesses need more than a storefront — a buyer-only area behind a login, for example, or an internal tool for handling enquiries. Those are scoped as custom software and agreed before any work starts.
Category and product pages carry clear titles, headings and descriptions so the catalogue can be understood by search engines. Structure is something we control; rankings are not, and none are promised.
Four stages, each with a clear output, so you always know what is happening and what comes next.
We map your categories, collections, product fields and how you want customers to enquire or buy, before any design starts.
Catalogue, product and enquiry screens are designed around your photography and your brand, and reviewed with you before the build.
The catalogue or storefront, admin area, WhatsApp handoff and — if included — payments are built and tested together.
Launch checks, then a walkthrough of adding pieces and handling enquiries or orders so you can run it day to day.
Tooling is chosen per project rather than by habit. If something simpler will do the job and leave you easier to support later, that is what gets used.
Real, shipped projects — with what was built, and nothing invented about the results.
If you want to start selling quickly, the ready-made Store Styles include a jewellery design for gold, diamond and bridal collections, with a WhatsApp order button.
See ready-made store designsPreview the ready-made jewellery Store Style as a sample storefront with example products.
Preview the sample storeA design concept Ayroverse made to show how a jewellery storefront can look. It is a concept, not a client project.
View the conceptBoth. A catalogue website shows your range and sends enquiries to WhatsApp or the contact form; an online store adds cart, checkout and payments. Many jewellers start with the catalogue and add checkout later.
More answers on the full FAQ page.
Tell us what you need and you will get a straight answer on scope, approach and cost — with no obligation.
