Technical SEO is not the glamorous part, but it is the part that decides whether the rest of your effort counts. Search engines have to be able to find your pages, read them, and understand what each one is about.
Begin with indexing
Verify the site in Google Search Console and submit an XML sitemap. Then check the coverage report for pages that are excluded — a stray noindex tag or a robots.txt rule left over from development is one of the most common reasons a new site never appears.
Give every page a unique title
Every page needs a title and meta description that describe that specific page. Duplicated titles across a site tell search engines the pages are interchangeable, which is rarely what you want.
Then handle speed and structure
Compress images and serve them in a modern format, make sure the site works properly on a phone, and use one clear H1 per page with headings that follow a sensible order. None of this is exotic — but sites missing these basics tend to stay invisible no matter how good the content is.
This is the groundwork covered by our SEO & Growth service, and it is built into every site we develop from the start.
Key takeaways
- Verify in Search Console and submit a sitemap
- Unique title and description on every page
- Compress images and confirm mobile rendering
- Technical SEO
- Search Console
- Indexing