A website is a set of answers. Before choosing colours or layouts, write down the questions your customers ask before they buy — what do you do, do you work with people like me, what does it cost, how do we start, can I trust you.
Group the questions into pages
Group those questions and you have your page structure. Most small business sites need fewer pages than they think: a home page, one page per genuine service, proof of past work, an about page and a contact page. Additional pages should exist because a real question needs a home, not because the navigation looks sparse.
Give every page a single job
A service page that also tries to tell the company history and list pricing tiers ends up doing none of the three well. If a page is trying to do two jobs, that is usually a sign it should be two pages.
Sketch before you design
Sketch the order of sections on each page before any visual design starts. On paper it takes minutes to move a section; in a finished design it takes a rebuild. This is exactly the stage our UI/UX Design service starts from.
Key takeaways
- Start from customer questions, not page names
- One clear job per page
- Sketch section order before visual design begins
- Information architecture
- Planning
- UX